CANNES FILM FESTIVAL WITH L'ORÉAL PARIS AS OFFICIAL PARTNER
The lights go up, the world holds its breath, and beauty steps into the spotlight. At Festival de Cannes 2025, L’Oréal Paris once again brings this cinematic energy to life. From May 13th to 24th, we celebrate the artistry, elegance, and empowerment that define beauty, both on and off the red carpet.
Returning as the Official Makeup Partner for the 28th year, L’Oréal Paris honors not only beauty but the powerful stories behind every woman. This year, we proudly celebrate the fifth anniversary of the Lights on Women’s Worth Award, reaffirming our commitment to women in cinema by amplifying the voices of talented female filmmakers and empowering new generations of storytellers.
Led by our inspiring ambassadors, we create unforgettable moments of glamour, from the opening scene to the final curtain. Because whether on screen, on the red carpet, or in everyday life, one truth remains: You’re Worth It.
L’ORÉAL PARIS, A STRONG COMMITMENT IN THE CINEMA SINCE 1997
For 28 years, L’Oréal Paris has stood at the heart of the Cannes Film Festival, celebrating empowered beauty on the world’s most prestigious red carpet. By uniting a global family of ambassadors, we champion a vision of beauty that is inclusive, diverse, and fearless.
Beyond the spotlight, L’Oréal Paris fosters women’s empowerment in cinema, forming special relationships with actresses who embody the brand’s values. This year, we proudly honor Eva Longoria’s 20th anniversary and Andie MacDowell’s 40th anniversary as L’Oréal Paris ambassadors—powerful milestones that reflect our long-standing commitment to standing by inspiring women throughout their journeys.
THE POWER OF DIVERSITY ON A WORLD STAGE: L’ORÉAL PARIS AMBASSADORS ON THE RED CARPET
The L’Oréal Paris family will come together on the iconic Cannes red carpet, embodying strength, elegance, and self-worth. From Helen Mirren to Jane Fonda, and many more, these inspiring personalities represent the brand’s unwavering commitment to women’s empowerment. As they walk, they carry a powerful message—one that L’Oréal Paris proudly champions: every woman is worth it.
L’Oréal Paris reveals the new season in beauty at Cannes with more than 30 international beauty artists led by the brand’s Global Experts, the newcomer Harold James, laking his first steps as the L’Oréal Paris make up creative director, and Stéphane Lancien, L’Oréal Paris hair expert, to demonstrate beauty innovation, expertise, and the directional new trends on this international stage.
The brand beauty team of experts will be in charge of creating iconic looks, specifically designed to embrace beauty in all aspects – because We’re All Worth It.
On and off the red carpet, L’Oréal Paris’ ambassadors are wearing iconic makeup looks, meticulously made with the brand’s latest launches such as the new Lumi Glotion or Panorama Mascara, as well as the iconic Color Riche, celebrating this year its 40s anniversary.
Once again, the L’Oréal Paris’ family will make a bold statement on the Cannes Film Festival red carpet.
LIGHTS ON WOMEN'S WORTH AWARD
The world’s leading beauty brand presents the fifth edition of the L’Oréal Paris Lights on Women’s Worth Award, with actress and L’Oréal Paris ambassador Viola Davis as the Juror.
This prize was created to counteract the gender imbalance in the film industry. It honours a promising female director from the official short film selection of Cannes and the selection of La Cinef Short Films.
"As a feminist brand, L’Oréal Paris encourages each woman to express her own version of femininity while supporting others to assert their own. And Cannes is where we give that vision global expression."
Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris.
