L’ORÉAL PARIS IS PROUD TO ANNOUNCE CHARLES LECLERC AS NEW GLOBAL AMBASSADOR
L’Oréal Paris welcomes top Formula 1 driver Charles Leclerc as Global Ambassador. The inspiring 28-year-old joins L'Oréal Paris to embody L’Oréal Paris Men Expert and L’Oréal Paris hair care and hair styling ranges: two high-performance ranges created to help men foster self-care and self-confidence.
MEET CHARLES LECLERC
Born and raised in Monte Carlo, Charles began competitive kart racing at the age of seven, before going on to win the junior World Cup in 2011. Progressing rapidly through the ranks of racing, he made his Formula One debut in 2018 and, a year later, signed with Scuderia Ferrari, becoming the second-youngest polesitter in the sport’s history at the Bahrain Grand Prix. To date, Charles has won eight Grand Prix titles and achieved 52 podium finishes. In 2026, Charles has already achieved a strong start of the season driving his Ferrari Formula 1 with 2 podiums in 3 races.
The son of a hairdresser, one of three brothers, it is amongst family – including his wife, Alexandra, and beloved miniature long-haired dachshund, Leo – that he finds he can be truly himself. Calm, loyal, grounded and ever curious, finding balance away from the high-energy and glamour of the track, Charles is also a pianist and composer and has shown a keen entrepreneurial spirit, investing in young businesses that are most meaningful to him.
“I will always associate L’Oréal Paris with my mother. She is a hairdresser, so I grew up seeing L’Oréal Paris products all around the house and watching the adverts on TV,” says Charles Leclerc. “I am so grateful to have such strong women in my life and am incredibly proud to be joining a brand that stands for female empowerment. I truly believe that men’s strength comes through support and partnership of this mission.”
Embodying excellence, resilience, performance, and modernity, Charles shares the values that sit at the core of L’Oréal Paris. Calm, loyal, grounded and ever-curious, Charles has come to redefine strength, not by proving himself, but by remaining consistent; by filtering out the noise to listen and learn, even when no one is watching. He is an athlete who exudes understated confidence and his own individual style.
Charles Leclerc joins, amongst other, global ambassadors Simone Ashley, Alia Bhatt, Jane Fonda, Elle Fanning, Kendall Jenner, Eva Longoria and fellow Formula 1 driver Carlos Sainz. As men ambassadors, they join the brand in its belief that women’s empowerment is a shared responsibility, serving as a vital inspiration to a new generation of men who become active allies in elevating the role of women in society.
“We are thrilled to welcome Charles to L'Oréal Paris. His permanent quest of excellence, his determination and resilience coupled with his sensitivity, his curiosity, his groundedness, and his empathy are a great example and inspiration. And that is exactly the kind of role model the world needs today” says Laetitia Toupet, L’Oréal Paris Global President. “Charles not only represents a hugely aspirational figure, but he embodies our belief that women empowerment is not a women-only fight. It becomes real when men and women stand strong together.”
