L'Oréal Paris, the official partner of the Festival de Cannes
for the past 27 years, continues to celebrate the art of cinema
and the remarkable women who bring it to life.
As Official Makeup artist to the Festival de Cannes since 1997, L’Oréal Paris is proud to continue to support the world of cinema, bringing what’s new in beauty to the film industry’s most significant global gathering. The brands invites actors and actress ambassadors from across cultures, reflecting the diversity of L’Oréal Paris customers - whatever their age, whatever their origin - and uphold the feminine and feminist values at the heart of the brand.
L’ORÉAL PARIS, A PARTNER IN CINEMA SINCE 1997
Supporting women in cinema for 27 years as official festival makeup partner, by uniting the brand’s global ambassadors on this most celebrated red carpet, L’Oréal Paris acts for a representation of beauty as inclusive as the women following around the world.
L’Oréal Paris also stands for women’s empowerment in cinema through a privileged relationship with actresses who embody the values of the brand.
FOURTH EDITION OF LIGHTS ON WOMEN’S WORTH,
L’ORÉAL PARIS INITIATIVE FOR RISING FEMALE SHORT FILM DIRECTORS
The world’s leading beauty brand presents the fourth edition of the L’Oréal Paris Lights on Women’s Worth Award, with actress and L’Oréal Paris ambassador Elle Fanning to take over from Kate Winslet as the Juror. Founded to forefront filmmaking’s gender imbalance, this award honors one promising female short-film director from among the official Cannes Short Films selection and the selection of La Cinef Short Films.
THE POWER OF DIVERSITY ON A WORLD STAGE:
L’ORÉAL PARIS AMBASSADORS ON THE RED CARPET
L'Oréal Paris Family will be gathered on the iconic Cannes red carpet to walk their worth. From Helen Mirren to Jane Fonda, and many more, these strong personalities embody the brand's commitment to women's empowerment and will carry, on the red carpet, the message of self-worth L’Oréal Paris is strongly dedicated to.
L’Oréal Paris reveals the new season in beauty at Cannes with 30 international beauty artists led by the brand’s Global Experts Val Garland and Stephane Lancien, to demonstrate beauty innovation, expertise, and the directional new trends on this international stage.
The brand beauty team of experts will be in charge of creating iconic looks, specifically designed to embrace beauty in all aspects, because we’re all worth it.
On and off the red carpet, L’Oréal Paris’ ambassadors are wearing iconic makeup looks, meticulously made with the brand’s latest launches such as the new Lumi Glotion and the new Panorama Mascara.
Once again this year, the L’Oréal Paris’ family will make a bold statement on the Cannes Film Festival red carpet.
“As a feminist brand, L’Oréal Paris encourages each woman to express her own version of femininity while supporting others to assert their own. And Cannes is where we give that vision global expression.”
Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris.
