Introducing Our Brass-Fighting Excellence Créme Dark Bases
Worried about your at-home hair coloring kit leading to unwanted brassiness? Allow us to introduce you to the new L’Oréal Paris Excellence Créme Permanent Triple Protection Hair ColorDark Base collection. With three shades—dark blonde, medium brown, and dark brown—the line features innovative technology that allows its custom formula to prevent brassiness. Sound too good to be true? It’s not! Read on to learn more about the technology behind the collection, then keep clicking to find out which shade is a match for your strands.
Before we talk about the three beautiful shade options you can choose from to color your mane, we thought you might want to learn a bit more about how the custom formula used in this anti-brass collection works. The new formula manages to address one of your biggest hair color concerns without compromising the 100% gray coverage and triple protection system the original L’Oréal Paris Excellence line is known for.
Made from blue and green dyes, the new formula counteracts natural red and copper pigments that appear as underlying tones in dark base colors—meaning you don’t have to worry about your dark hair getting an unwanted orange tint when you try to lighten it. Even better, the formula contains extra strength 30 volume developer for the most supreme lift on dark bases.
Just because you’re looking to lift your hair color, doesn’t mean you want to go super light! For those with a black or espresso starting shade looking to brighten up their look a little, use the L’Oréal Paris Excellence Créme Permanent Triple Protection Hair Color in Neutral Dark Brown. This rich, dark brown shade walks the fine line between cool- and warm-toned for a shade that’s flattering on any undertone.
