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Is It Okay to Use Purple Shampoo Every Day?

Banishing brass is necessary, but it is possible to overdo it.
diciembre 28, 2022

If you have blonde hair or silver tresses you know purple shampoo is the MVP in your hair care routine. Not only can it beat brassiness but incorporating it into your routine can also give you brighter, healthier-looking locks. With all those benefits, you may have wondered if you could use these pretty colored products every day. So We’re here to break down the caveats to using purple shampoo, masks, and conditioners in your hair care routine.

What Is Purple Shampoo?

Purple shampoo consists of a formula that has purple or violet pigments. This toning shampoo gets its name from its bold color, though it’s sometimes also referred to as silver shampoo thanks to its ability to leave blonde and silver hair with a cool-toned finish. It’s a must for anyone with lightened locks who wants to keep hair looking healthy and vibrant.

How Often Should You Use Purple Shampoo?

Purple shampoo is meant only to be used when your hair is looking brassy, not every day. Generally, you’ll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo. To maximize the benefits, you’ll always want to use your purple shampoo with a purple conditioner. Just follow the instructions on the product and let the purple pigments do their thing. 

As long as you follow the directions, your hair color should remain the same (sans brass). If you know you have porous hair, which means that your hair will easily and readily absorb the product, be cautious about leaving the purple shampoo on for too long. However, if you do notice purple tones beginning to show, simply use your go-to clarifying shampoo, and they should fade right out.

Our Best Purple Shampoos And Conditioners

While purple shampoo is the star of the show, it’s not the only way you can help keep your hair’s blonde hue lustrous and fresh. To ensure you are getting all the anti-brass benefits, pair your shampoo with a system of purple hair care products like conditioners, hair masks, and treatments. Here are some of our best color-preserving purple products to add to your hair care routine.


L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo

Formulated with hibiscus and purple dye, this shampoo works to neutralize unwanted yellow and orange undertones. Pair it with the L’Oréal Paris EverPure Sulfate-Free Brass Toning Purple Conditioner for added moisture.

L’Oréal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair

This color-correcting shampoo is enriched with purple pigments to neutralize brass and help keep color vibrant in between coloring sessions. For best results, follow up with the coordinating conditioner, the L’Oréal Paris Elvive Color Vibrancy Purple Conditioner for Color Treated Hair.

L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment

When you really want to up the ante Incorporate a purple toning mask into your routine. It’s a once-weekly treatment that works to neutralize brassiness in just five minutes. Reach for it whenever you need a hair boost.

Next: Our Best Shampoos For Color-Treated Hair

Written by: Lauren Paige Richeson, Photo Credit: Courtesy of L'Oréal Paris

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