If the holiday season has put your skin under stress (late nights, sweet treats, celebratory cocktails we’re looking at you), you’re not alone. But the new year has begun, and it’s the perfect time to reassess your skin’s needs and give your complexion a fresh start. If you’re not sure how to figure out what your skin is craving and how to best care for it, we’re here to help. Ahead, we’re sharing all about how to determine your skin’s unique needs using the L’Oréal Paris Skin Genius virtual tool so that you can begin the new year on a journey to your best skin yet.
What Is The L’Oréal Paris Skin Genius?
It can be hard to determine what your skin needs on your own. You might be able to observe dryness or wrinkles, but recognizing concerns like dehydration or lack of firmness can be more difficult. And while heading to a dermatologist is a great way to gain a deeper understanding of your skin’s unique concerns, it can be expensive and time consuming. Until you can see a derm, the L’Oréal Paris Skin Genius can be a huge help in assessing skin problem areas.
A skin analysis tool powered by artificial intelligence, Skin Genius analyzes your skin’s specific needs to provide you with tailored recommendations for your skin care routine. It evaluates your skin across five different attributes: lines and wrinkles, tone, radiance, pores, and firmness. It combines more than 20 years of research with more than 10,000 clinically graded images of women across different ages, ethnicities and skin tones to compare your results against. After evaluating your results, the tool will provide you with product suggestions for a tailored skin care regimen.
How The L’Oréal Paris Skin Genius Works
This smart technology provides skin analysis and recommendations in just minutes. First, you’ll take a no makeup selfie in good lighting and upload it to the tool. It will then scan your image to evaluate your skin on the five attributes, and provide you with your skin analysis results.
The results are broken down into the five attributes by order of priority. For example, if it senses that uneven skin tone is your biggest concern, it marks that as your first priority. It then creates a unique routine based on your results to help you target your skin care concerns.
The suggested routine will tell you which skin care ingredients are most important for you, as well as specific product recommendations and order of application for both your morning and nighttime skin care.
How Skin Genius Can Help You Create A New Year Skin Care Routine
The best part about the Skin Genius tool is that it takes all of the guesswork out of caring for your skin. Right in the comfort of your home, you can learn about the state of your skin and how to best care for it. In addition to assessing your skin concerns and providing you with a custom routine, it explains the reasoning behind your product recommendations so you understand how different ingredients work to tackle different concerns..
For example, if the tool notes that you could use some help with hydration and plumpness, it may recommend that you use the L’Oréal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum. It breaks down the strengths and weaknesses of your skin, and determines a concise routine that will help you achieve your skin goals.
Written by: Alyssa Kaplan; Photography: Chaunte Vaughn, Associate Creative Director: Melissa San Vicente Landestoy, Art Director: Hannah Packer, Associate Creative Producer: Becca Solovay, Associate Content Director: Shalwah Evans, Makeup Artist: Jonet Williamson, Hair Stylist: Akihisa Yamaguchi, Wardrobe Stylist: Alexis Badiyi, Props: Katrina Rozeville, Photo Assistant: Sam Kang, Digital Technician: Kyle Thompson, Production Assistant: Tiarra Nero, Model: Sarah Hart
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