What’s the mark of an amazing makeup product? When everyone from makeup artists to influencers to everyday consumers are obsessed with it. It also doesn't hurt if millennials, who are known for their commitment-phobe ways, decide to pledge their allegiance to a product. Looking for a product that's that beloved? The L’Oréal Paris Voluminous Lash Paradise Mascara, which sells one tube every five seconds*, is a prime example. Don't want to take our word for it? Below, we're breaking down three reasons Lash Paradise is a drugstore must-have, and sharing five-star reviews from the L’Oréal Paris site to back each one up.
![Loreal Paris BMAG How To 3 Reasons Lash Paradise Mascara Is A Millennial Must Have Slide1](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=260&rev=dfa79622b8384062a06a0394bb741716&hash=515CACFF517D902F0734F3B6F2F73A710053A3C5 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=320&rev=dfa79622b8384062a06a0394bb741716&hash=8BA8AB2F888F7CFEAB6E639CC7957C045466B883 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=660&rev=dfa79622b8384062a06a0394bb741716&hash=5D409942C05E3DC6BC3019C9A5A7D982E046F0AB 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=700&rev=dfa79622b8384062a06a0394bb741716&hash=DC8C26EAB360AACD3F15120EDD72B4421D3A4BBF 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=810&rev=dfa79622b8384062a06a0394bb741716&hash=6118632DFC30A04BE5F6DC5835A86215D050D3CB 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=910&rev=dfa79622b8384062a06a0394bb741716&hash=187436573956269E4C35EE41757C112DC9107BC8 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide1.jpg?w=1170&rev=dfa79622b8384062a06a0394bb741716&hash=6B6E0090AE261D920F0FACC90BCF6932D8C32731 1170w)
![Loreal Paris BMAG How To 3 Reasons Lash Paradise Mascara Is A Millennial Must Have2 Slide2](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=260&rev=278bb3de4787408d91a830d896ed9784&hash=BCD6C5AD49B56FB11A8152798743150E959CFD02 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=320&rev=278bb3de4787408d91a830d896ed9784&hash=646D5A51CD5558319E4B191373AEB9114E21C857 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=660&rev=278bb3de4787408d91a830d896ed9784&hash=C1066614BB32547D61D1A5B0AD4F8C1ABAC42D4C 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=700&rev=278bb3de4787408d91a830d896ed9784&hash=A4B67B6A1D8B6A387AED18923CB105645D5EBB75 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=810&rev=278bb3de4787408d91a830d896ed9784&hash=2739E73D0842AB84EE192DF7E04A7D67A527DACB 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=910&rev=278bb3de4787408d91a830d896ed9784&hash=B5638A1354E941A1C0C1708FAD93A032E8DC3B22 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have2-slide2.jpg?w=1170&rev=278bb3de4787408d91a830d896ed9784&hash=AD39333A0C7C9935FA156122B4F6FDA6E798D4AE 1170w)
![Loreal Paris BMAG How To 3 Reasons Lash Paradise Mascara Is A Millennial Must Have Slide3](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=260&rev=fa66dce7c32d41168d0f8e7798e03344&hash=83A9F7B198E9737304DEDE121A789F93E7BE9308 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=320&rev=fa66dce7c32d41168d0f8e7798e03344&hash=FA6D98AE3BC906DA4F0216F679525332A2E7AE01 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=660&rev=fa66dce7c32d41168d0f8e7798e03344&hash=A275B68478CB183F6942A69DE6CE10EA14C1D654 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=700&rev=fa66dce7c32d41168d0f8e7798e03344&hash=B6E8D21C3A1D3B622ECEC9DFEF11F3D18D571C7D 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=810&rev=fa66dce7c32d41168d0f8e7798e03344&hash=E7E9E60FBA5590F1D5CA7659AAC0409AD0B94FC7 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=910&rev=fa66dce7c32d41168d0f8e7798e03344&hash=B9B84F61A14A9F8395301EA2ED4589A429244D4F 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide3.jpg?w=1170&rev=fa66dce7c32d41168d0f8e7798e03344&hash=853F338C0A5ECA8CC71990CD1B1CE47285333F58 1170w)
![Loreal Paris BMAG How To 3 Reasons Lash Paradise Mascara Is A Millennial Must Have Slide4](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=260&rev=893df05599b34480b3afe8ba9e0514b2&hash=CEEBB9F216650707F9B94F677A9E12110DB4E9EE 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=320&rev=893df05599b34480b3afe8ba9e0514b2&hash=835780563F006173879DA13042C3ADF7CF04A1A3 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=660&rev=893df05599b34480b3afe8ba9e0514b2&hash=9C45194516ABF579D607DCEC709A24745501242B 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=700&rev=893df05599b34480b3afe8ba9e0514b2&hash=EAC7D8731CB32DA20B7CF10407912AA84895ABB7 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=810&rev=893df05599b34480b3afe8ba9e0514b2&hash=AA4103EADA2C3DA6AD4FC93EF627B79F4F57BB56 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=910&rev=893df05599b34480b3afe8ba9e0514b2&hash=5AEDCA18CFABEB7011EDF0DE1EE057CE78456EF5 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide4.jpg?w=1170&rev=893df05599b34480b3afe8ba9e0514b2&hash=D13ABEFA9D89410019F5DEA878628F8DEF251A06 1170w)
![Loreal Paris BMAG How To 3 Reasons Lash Paradise Mascara Is A Millennial Must Have Slide5](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=260&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=DA9D82B187A5124005F3EC989105717E77732B0B 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=320&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=005E3E860E3DC909B985DF69E306127D0F2A835B 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=660&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=17190DC513056815CA0C0FE3E76F741AFF454F5C 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=700&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=63D575C7F4F9CF3AB00ECD00B5D160D76EAD8D14 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=810&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=BF99BFAE99C8FC66078636C1DC8B77BB9E9B0254 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=910&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=3E238D3E2D006B109A17FDD3050180DDF96F37F6 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide5.jpg?w=1170&rev=14ec0cff654440ebafb2bf9c171bdf3f&hash=0A58941B5F53E522ABD71776D8CDB7EDCD943327 1170w)
![Loreal Paris BMAG How to 3 Reasons Lash Paradise Mascara is a Millennial Must Have Slide6](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=260&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=58D666A9F29C0C43096F482D8228CE3FFF43AF45 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=320&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=ECF0CBA6C53EA7BD21D842FD77C404BE10AD3698 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=660&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=506092A28FD7C6E4AAF63C23420F66598574E3F0 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=700&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=AD499129AE05893B6F292D2838BE76A350516A0B 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=810&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=B8279597E77B29F3E6DDAF2714F52F1847064157 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=910&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=821DDFC57067CE05D90B916BA9F64887B81B2705 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/lash-paradise-mascara-reviews/loreal-paris-bmag-how-to-3-reasons-lash-paradise-mascara-is-a-millennial-must-have-slide6.jpg?w=1170&rev=f974bd1a10e747ce9efb3b51bc1c7f9c&hash=47112FDFAE80B408E3D9C3237BCCE59E833C4453 1170w)