EverPure Volume Sulfate Free Shampoo For Reviving Fine Hair

The old formula was great. This new formula is horrible. PLEASE bring back the original!

I've been using this shampoo for well over a decade, never had any issues until the formula changed. The texture use to be creamy, now it's a clear sticky gel that requires twice as much product to clean your hair. Does your hairbfeel clean with the new formula? Nope. Not only is the shampoo a different texture, but whatever ingredients you switched out are causing a reaction on my scalp. My hair looks thinner, my scalp is irritated. Again, I have been using this shampoo with zero issues until you changed the formula. It's really unfortunate that you changed the formula out of nowhere, refused to announce the change, refused to put any warning on your [now poor] products, and refuse to change it back despite your customers leaving hundreds of reviews. I'm now on the lookout for a new shampoo - one that ISN'T L'Oreal brand.

I have used this shampoo for YEARS and it was fantastic! This new formula is horrible! C’mon L’Oreal, stand behind your brand and please change it back to the original LOTUS creamy formula!

The old formula was great. This one bothers my scalp. Please change it back.

This is horrible. Bring back the original lotus formula!!

New product is terrible. The old formula was my go-to for the last ten years. Why do you have to go and change things that aren’t broke? Bring back the old!!!!

I have been using Ever Pure Volume Shampoo and Conditioner for about 15-plus years and I loved it. But over the past several months (sometime in 2024) you changed the formula, which used to contain Lotus, and this new formula is terrible. The original shampoo was a creamy white consistency, smelled great, and left my hair smooth and full. This new shampoo formula is a clear liquid, smells just OK, and leaves my hair harder to get a comb through, even after I use the matching conditioner, which has also been changed. It's bad enough that you changed the formula, but you did so without telling the public. There is no message on the shampoo tube, nor is it written on your website. Why was the formula changed? Your customers have a right to know. If you read the reviews, both on your site and on your distributor's sites, you will notice that there are many people who are upset about this too. You have lost me (and many others) as a customer. For a huge, well-known, multi-billion-dollar company like L'Oreal, you are deceiving the public by not disclosing this change, and it is shameful. Secondly, I had called your customer service and spoke to someone who told me to check the lot number on the shampoo tube. I told her it had a "Y" in it. She told me to only buy the tube that has a "U", "X", or "W" and she sent me two $8 L’oreal coupons. She also seemed surprised that I thought the formula had changed. So I went on Amazon, and although they didn't say what the lot number was, the picture of the shampoo and conditioner and the description, all said "Lotus", so I took a chance and bought two sets of it. Much to my chagrin, although the lot number had an "X", it did not have Lotus on it or in it, and unfortunately, it is the new formula. Now I must return the products to Amazon. See (https://bit.ly/40dB3VT) Finally, I called customer service again and told her what happened, and she told me that yes, the formula has changed, and it has nothing to do with lot numbers. Seriously, L’oreal, get your act together!

I have been a faithful L’Oréal customer for nearly a decade. The previous formula of this shampoo was perfect, loved by so many. I’d often buy bottles in bulk and recommended it to so many friends. The new formula is absolutely horrible, doesn’t lather, and made my fine hair feel like straw - all thanks to the cheaper ingredients used. I returned it immediately when I realized what had happened. L’Oréal cares more about profits than maintaining its customers. Taking my business elsewhere - hope we all find a decent replacement for what used to be the best shampoo!

This was great until they changed the formula. Now it smells terrible

New formula is awful. After loving this shampoo for years, I’m now on the hunt for a new shampoo. I also dislike that L’Oreal changed the formula with no notice on the bottle.

I’ve used this product for years and the new formula is awful. It leaves my hair greasy and flat. It doesn’t lather and pours out of the bottle way too fast

I've been using this shampoo and conditioner for years, back when it was "rosemary" scented and then "lotus" scented and now seemingly unscented. I've stuck by the product even as the price had gone up and up. But the most recent change feels drastic... no longer is the shampoo a milky white, but clear. After washing and conditioning, my hair is more tangled and left feeling sticky and unclean AND it's been actively falling out. Horrific. I am done with L'Oreal.

I have exclusively used and loved this shampoo for over 12 years, giving it 5 STARS and recommending it to everyone I know who dyes their hair. I have always bought three or four tubes at a time to make sure I don't run out. I was very confused in October 2024 when my new tube had a completely different product in it. For some reason, and without warning, you have changed the formula and the shampoo is now completely different. I have now used the new formula three times, and my scalp is now dry and itchy, my hair is dry and full of static, and my color has faded. PLEASE bring back the original formula ASAP! I believe the original formula is the [LOTUS] formula. In the meantime, I am forced to search for a better shampoo.

I have been purchasing this shampoo for over a decade. When I recently ran out and purchased a new one from target, the app notified me that I had purchased it several times previously. I was really thrown off when I used it the first time and a thin clear gel came out of the tube and not the thick creamy formula I have loved for years. The new product does not lather as well and the scent is basically nonexistent. Very disappointing 😔 I double checked the bottle to see if there was a banner noting “new formula” since at quick glance it looks the same, but there is not. If you are going to change the shampoo, why not just market it as a new one and leave the one people have liked for years alone? I feel like the change was very deceptive and definitely NOT for the better. I am annoyed that I am now stuck with 2 tubes of it.

Not a fan of the new formula. Been using volume shampoo for 10+ yrs. It sucks. Hair is weighed down & feels greasy. Ill need to find a new shampo unless you Bring back the original formula!!!

Your new formula is terrible! I’ve been this for 10+ years and used to love it. I was so surprised it changed and am so disappointed. Why did you change it?

The new formula is awful. If I could it less than 1 star I would. I have been an avid EverPure user for 10 plus years and loved it. The new formula is runny, doesn’t lather as much and leaves my hair dull and not clean feeling. I have to use twice as much shampoo as before to get the it to lather and half runs out of your hand. Please change back to the old formula.

I used this shampoo for years and love it but the new formula is horrible. The fact that the new formula wasn’t noted on the new packaging is also ridiculous. Way to lose all of your customers!

Why oh why did you destroy a perfectly awesome shampoo??? I’ve been using the lotus creamy formula for probably over 30 years! This new crap looks harsh, feels harsh and I won’t use it! If you don’t bring the orginal formula for volume and the creaminess I’m done with you!

Do not like the new formula. What was wrong with the old? Will have to find a new volumizing shampoo for fine color treated hair. Loved the old formula.

Like all of the other recent reviews on this site, the new formula was an absolutely poor choice on L'Oreal's part. I've been exclusively using the shampoo for the past 5 years and absolutely loved everything about it. To call it the same product with this new formula feels wrong. This feels like an entirely new product that does the opposite of what myself and other users loved about it. Please, L'Oreal, bring back the old formula. I'm moving on to a new shampoo from another brand from here on, but would absolutely return to this product if the old formula was brought back.

The new formula does not work for my hair. I used the old formula for years and I am disappointed you changed it without even marking the bottle. The reviews online agree that this formula is not good. Please change it back, and mark it so we know it is the old formula. I will not buy this edition.

Why do companies do this? The reformulation of this product is awful. Makes my scalp itch and has none of the qualities of the original formula. I have to assume it is a misguided effort to maximize profits. Seems so out of character for l'Oreal whose brand is, or was, synonymous with quality.

Please please bring back the old formula. This makes my scalp itch and is so hard to lather.

Horrible! It’s like using hand soap on your hair! I’ve loved and used this product everyday for years, what happened? ! Not the same at all!

WHY in the world would L'Oreal change the formula for such a popular product? I have been buying the EverPure Volume shampoo for 10+ years and I loved it - it was easy to lather, cleaned my long hair well and didn't leave a coating on it. To switch from the creamy formula to a clear/gel formula was first of all shocking bc the bottle looked exactly the same - but then to see it did a HORRIBLE job at washing my hair, I couldn't have been more disappointed. Thank goodness I had an older bottle on hand so I have some time to search for a new product but I will NOT be shopping L'Oreal products as a replacement ever again - if this is how you treat LOYAL customers, no thank-you to ever doing business with you again. And to the product marketers at L'Oreal - Marketing 101 teaches the negative example of Coca-Cola thinking they were so smart by eliminating their original Coke formula for New Coke...the fact that you didn't learn from that most basic example means you should be fired.

Like many others here, I’ve been using this shampoo for years and it was perfect. Lathered well, left my hair shiny and healthy with no weigh down. This new formula is horrible. It doesn’t lather, feels very drying, doesn’t smell as nice, and just overall not a good shampoo. I won’t be buying it again sadly. I really hope you bring back the old formula or you’re going to lose a lot of consumers.

Terrible new formula that doesn’t lather and makes my hair feel dry and flat! It’s not even remotely the same as the previous formula so I don’t know how they can pass this off as the same product, especially without calling out “new formula” on the bottle. I’m assuming they changed to save costs? I’ve been a loyal customer for probably 10 years but will not be able to use this bottle and will never buy this again - so disappointed!

New formula made from less expensive cleaning agents( petroleum based) works ok but not as good as original. Price however remains the same .

The new formula leaves my hair flat and dry! Kinda like the New Coke. Will they revert to the old formula?? And how would I know? Will not buy again.