I have used every brand of long wear matte liquid lipsticks out there, a couple only have I really liked and have been using for years (not referring to color…..but how they feel, how they do or don’t transfer, if they are tacky, or too drying, if they eventually start coming off in little pieces ;that drives me nuts!!) and how long they stay on/wear. I am in AWE of this one! The bad reviews? I say they are doing something wrong in the application or ??? …. This is the only one that feels nice (not tacky or drying….feels like you have nothing on!) Nice color (but I’d love to see more nudes!), and wow, does it last!!!! No transfer (but, hello, let it set/dry before freaking out!)…..I put it on during the day and on it stays, beautifully, even if I don’t take it off before bed, it’s STILL on the next morning! Wha-what? I can’t feel it, lips still don’t dry out, still no flaking off, just there. Amazing? Yes!! This girl knows lipstick. I never leave my house without my lips beautified….Ever. Even to walk out to get the mail! (= Not having to touch up very often, if at all. All. Day. Did I mention it stays on all day? Thank you and I love you for creating this. XxxOoo 💋 PS: No, I didn’t receive a free one or get paid in exchange for singing its praises!

I had high hopes for this all day lipstick. I bought the color Major Crush. Very pretty color. Applied to clean lips and let sit for 15 minutes before eating or drinking. Use the back of my hand to test the “no transfer”claim, and it totally failed. Definitely false advertising. Also after two hours, the center part of the color is all gone, and only the outline of the color remained. Sure would like my money back on this one!