Scroll through your TikTok or Instagram feed, and there’s a pretty good chance you’re going to spot someone—whether a friend, celebrity, or influencer—with an auburn hair color. This deep crimson shade has depth and richness similar to a deep brunette hue but with a brighter tone reminiscent of a more vibrant copper or pumpkin spice hair color. And because it’s so versatile—you can take it brighter or darker, warmer or cooler—auburn hair is among the best hues for those looking to experiment with red hair.
If you’re toying with the idea of sporting an auburn color yourself, there’s no shortage of options to fit your individual hair color goals. Ahead, get inspiration for your next hair transformation with 32 auburn hair color ideas. Plus, learn how to adjust your haircare routine to keep your fiery new shade looking its very best.
What Color is Auburn?
Auburn is a rich fusion of brown and red hues that can range from deep and dark to bright and light. It often gets confused with similar tones like burgundy, chestnut, or copper, but auburn stands out for its balance of warmth and earthiness. Some variations lean cooler, like cherry auburn, while others, such as copper auburn, are unmistakably warm.