A Cozy Hygge Beauty Routine

Chances are you’ve heard—or seen—the word “hygge” lately, even if you aren’t sure what exactly it means. If that’s the case for you, we can clear things up. Hygge is a Danish term meaning, “a quality of coziness and comfortable conviality that engenders a feeling of contentment or well-being.” As for what it means in English, the closest translation is “cozy.”  Moving onto why hygge is suddenly on everyone’s lips, the word has become extremely trendy in terms of practicing being more comfortable. That means packing your home with pillows and blankets and taking time to relax. (You can certainly see why that would appeal to people!) And as with all trends, they don’t remain in one category for long. After infiltrating the lifestyle category, hygge has made its way to beauty. Perfect for chilly winter nights and days where you’re snowed in, a hygge beauty routine is all about practicing hair care and skin care habits that make you look good and feel cozy. Here’s how to develop your own cozy hygge hair care and skin care routine, complete with everything from face masks to fuzzy socks.

Step #1: Scrub Your Skin

Exfoliating doesn’t have to be harsh (which is practically the opposite of hygge)—it can be gentle and relaxing—not to mention good for your complexion. Start by reaching for a face scrub with a comforting smell, like the L’Oréal Paris Pure-Sugar Nourish & Soften Face Scrub, which is formulated with cocoa. The buttery-soft face scrub will be kind to your skin, leaving it feeling more supple and nourished. Doesn’t that sound nice? To use it, take dry fingers and smooth a small amount onto clean, dry skin. Then, wet your fingers and massage the face scrub into your skin. Rinse off thoroughly with lukewarm water, and repeat the process on your lips for a softer, smoother pout.

Step #2: Wear Multiple Face Masks

There’s no rule saying you’re stuck with using a single face mask. In fact, it can be beneficial to use multiple face masks at the same time. That way, you can tackle more than one complexion concern at once. Try multi-masking with face masks that suit your skin’s various needs, whether that’s the L’Oréal Paris Pure-Clay Clarify & Smooth Face Mask, L’Oréal Paris Pure-Clay Clear & Comfort Face Mask, L’Oréal Paris Pure-Clay Exfoliate & Refining Face Mask, L’Oréal Paris Pure-Clay Purify & Mattify Face Mask, or L’Oréal Paris Pure-Clay Detox & Brighten Face Mask. When you have your face masks selected, apply them onto the areas of your face that need them, wait 10-15 minutes, then rinse off thoroughly with lukewarm water.

Step #3: Soothe Skin Surrounding Your Eyes

Cucumbers have long been used to soothe and comfort the skin around your eyes, but they aren’t practical if you want to retain your vision for the duration of your hygge beauty rituals. If that’s the case, feel free to opt out of applying cucumber slices to your eyes. Instead, you can and use an eye cream or treatment with a cooling applicator, like the L’Oréal Paris RevitaLift Triple Power Eye Treatment. Dot it on, then use your finger tip to blend out.

Step #4: Don’t Forget Your Hair

Your face isn’t the only thing in need of a masking session. Your hair wants to get in on the action too. To treat your hair to something equally special, use a hair sheet mask. The L’Oréal Paris EverPure Intense Repair Hair Sheet Mask is a prime pick for strengthening and protecting your strands—while enjoying a cozy shower. After shampooing and rinsing as per usual, apply the hair mask to your hair (there’s a sticker to secure it!) and gently massage to coat hair with the treatment. Leave on for five minutes before removing and rinsing.

Step #5: Pair Foot Cream and Fuzzy Socks

Nothing says cozy night in quite like a pair of fuzzy socks. Throw on a pair of pajamas, and it’s just about as comfortable as you can get. The only way to take your fuzzy socks to the next level is to do something for your skin while you sport them. Don’t worry—it won’t require much extra effort. Just slather your feet with a nourishing foot cream, then put your socks on over top. That way, the cream will be contained in the socks and you won’t be slipping and sliding all over the place. 

If you find that you’re a fan of trying beauty trends from other countries, you’ll love Korea’s honey skin trend. Here’s How to Try the Honey Skin Trend.