This is my favorite shade and it is so easy to do and really compliments me more than any other

This is my go to hair color. I’ve been using this product for over twenty years

I've used L'oreal color/highlight kit for several years and love the end results! It's a simple process that leaves my hair shiny and bouncy! Please continue this product!!!

I have used this two step color/highlight for years and years. One time, I tried a different brand and was driving to get my go-to the same day. This product is easy to use and the end result of the all over color and the highlights is exactly how I like it. It is long lasting and leaves my hair soft and fuller. It’s getting hard to find these days and I am hoping it is not going to get discontinued, because I would not use anything else unless I was forced to and I know it won’t be as good.

My favorite color was dark golden blonde aka biscotti, which was discontinued many years ago, but I found it on eBay coming from Canada at a higher price and have been ordering it for over 10 years now . Contacted L’Oréal directly several times to no avail; They keep reinventing fancy hair care products but this is the best easy to apply safe on the hair and scalp that has ever been made on earth. Not to listen to Their customers! The biscotti and the La Rocca are very complementary to most skin colors

I love the Ginger Twist color and it is so vibrant when you use it. After reading through all of the other reviews about this product, I can’t believe that this company is not willing to listen to what it’s customers clearly want and be willing to put the Ginger Twist color back into production. How many customers need to complain or request that you do so before you would consider doing so? So disappointed by this decision.

Love Toasted Coconut and covers gray with no problem. My favorite L’Oréal hair color.

I really love the color. My husband is the one that did my hair color & he really loved how easy it was to do.

I miss the Ginger Twist color. I used it for years and loved it. So sad they removed it several years ago. I haven't been able to find anything else remotely close to it.

Love this product and color. People think my hair is professionally colored.

Love this product only hair color I use but I cannot find it in any store

I wish you still had all the colors but thank God you have this

It delivers. I love the 3 processes. Makes my hair feel and look better

Love this product, just would like a little bigger bottle of color for long hair.

I have used 8.0 for years and it’s wonderful. I get SO MANY compliments!! I’m nervous that they’ll quit making it. I truly wouldn’t be able to replace this product with anything else! The color is perfectly matched to the highlight.

I have been using this product for many years and am always pleased with the outcome. I find it easy to apply and can be made more blond and even just a little blond, depending on my mood. My hair actually feels softener after each use. I will continue to use this product.

I have also been using Ginger Twist for many years. I've been buying it in Ontario Canada and have been able to buy this product up until a month ago. I am soooo disappointed to learn it has been discontinued. I frequently received compliments about my hair color while using this product. Which L'oreal colors can I combine now to give me the same effect?

It’s all I use. I’ve used it for 3 years. I get compliments on my hair color all the time. I’m 60 years old, but women half my age ask me where I had my hair colored. Looks natural with a lovely shine.

This is the best product on the market for highlights and lowlight effects at home. I have been using this for nine years. I love it - the color choices are fabulous. I use tight gloves instead of the loose ones and apply the highlights by hand. I don’t use the applicator. I can’t tell you the numerous women who have asked me where I get my hair done.. I am so thoroughly disappointed that you have decided to discontinue this product.

I have been using 6.1 for at least 10 years. I have received so many compliments- it is fool proof, so easy to do highlights with the mascara wand (except the back- I get my husband to do!) I can't imagine ever going to a salon and getting the same results!

I love this product. I have used it since 2011 and it turns out perfect every time.

so the only reason it is a one star review is because I have used Ginger twist 6.4 for so many years, and saw it becoming harder to find so bought a few just in case, went on Amazon and got on the delivery service to get it every three to 4 weeks,. WHEN WILL YOU BRING BACK GINGER TWIST!!! I called when it was so hard to find and was assured it was only temporary it was not discontinued, though I saw it on many reviews....PLEASE PLEASE PLEASE BRING IT BACK...I see so many people asking for it...why discontinue it ??Always got compliments on my hair and now every other color looks fake or just not right, I have tried highlighting other colors..yuck...need GINGER TWIST 6.4 BACK!! PLEASE MAKE ALL OF YOUR LOYAL LONGTIME CUSTOMERS HAPPY AND BRING IT BACK FOR US...YOU WILL NOT BE DISAPPOINTED!! THANK YOU

I have been using the L’Oréal Color Experte for quite a while. I have always been happy with product, but when I used the product this morning, it appears the illuminating powder amount has been cut in half…..I look half done now. Very frustrated!

The all over hair color did nothing and then when I went to do the highlights there was barely any product to have any effect on my hair whatsoever. I am not sure if you’re advertising was for the short haired girl on the box but but you really should be more specific about what the two swipe highlights will cover for the actual average person not a hair model.

This has been my go to for about a year now. I’ve been using just the highlight part as I don’t wanna color my hair any longer. Was perfect, however, I think they reduced the amount of liquid and bleach. It wasn’t enough this time to do my whole head as I could in the past. I’m so tired of companies trying to save money by cutting amounts. Time to go to Sally’s

I have used your products for over 15 years. I color and then highlight. The purple conditioner that comes in the box is remarkable. I would like to purchase that to continue using through the time - or until its time to color again. Is that product sold alone, if so what stores carry it what is it called? I have used the purple conditioners but they do not work like what you pack in the box. Please help, I’m desperate!!!!!

I have used it for years and I love it. Why can't I get my 5.0 color anywhere?

I have used this product for years! It works great, and saves me money!!

I have used a L'oreal Colour Experte product for the better part of 20 years. I started using a very unnatural looking red (which was intentional) in the early 2000's before finding a more suitable and natural color. Just a few years into using that color, they discontinued it and I switched over to Ginger Twist. It was a lighter red and I wasn't sure I'd love it but man, it was beautiful! Just after switching, I moved to Ireland for a while and everyone there used to come up to tell and touch my hair and tell me how beautiful it was (every women had an aunt, cousin or niece with my hair color and they were jealous). I was obsessed, proud and excited about my hair color and even the process! My hair sylists over the years always commented on how my box color looked completely natural (some were floored when they realized I colored my hair because they couldn't tell at first). This color has now been discontinued for ages. I bought up everything I could. In the meantime, I chatted with a L'oreal rep who offered other suggestions for achieving the Ginger Twist look. I have rotated through those suggestions and not enjoyed a single one. It's heartbreaking. I literally feel like I'm being exposed or outed without my permission (I'm naturally a dark blonde but I've colored my hair for so long, no one knows I'm not a redhead). I now have to make the decision to try a different brand altogether, or transition to blonde hair... I can't believe how broken it feels to think I'm running out of options to be the person I have always been and enjoy being. It sounds silly but being a redhead is a part of my identity and it's being striped away, one bad hair color suggestion at a time. I'm really disappointed and hurt that still, years later, with so many redheads complaining that this color was discontinued, they won't bring it back.

I have used this for at least12 years, and always get compliments on how it looks. People are amazed when I tell them that I do it myself and how easy it is!