Magic Root Permanent 10 Minute Root Coloring Kit

I have been using Clairol Root Touch up for years but I decided to try L'oreal Root Rescue because my old brand was not covering the grey as well as I liked. I am absolutely THRILLED with my new find. The L'oreal Root Rescue covered my grey roots and my hair feels so soft and looks really shiny! Thank you L'oreal .....I will definately be using this product again and again!!!!

I love Loreal products in general, but sorry, this one needs some improvement. The rather rigid applicator bottle is hard to squeeze so the product doesn't flow out evenly but in spurts and spits. That made application difficult for me, plus it's impossible to get all of the product out of the bottle so some is wasted. But worse, despite leaving it on my hair for at least 15 minutes, it didn't cover my gray anywhere near as well as its competitor, Clairol Root Touch-up, which I have been using for about 2 years. (Maybe it isn't the formula at fault for this so much as it is the clumsy applicator bottle, I can't be sure. A big difference in the two brands is that Loreal says shampoo after, Clairol says no need to shampoo, simply rinse the product out. Perhaps shampooing right away removes too much product so there isn't as good coverage??) I do love the conditioning effect of Loreal Root Rescue, but then that's not my primary goal when coloring gray, so on that note, I can't recommend this product. I will go back to my tried and true, easy to mix, easy to apply, Clairol Root Touch-up, which uses an open tray and brush rather than a hard-to-squeeze stiff bottle. (Loreal might be a worthy contender if it weren't for that stiff applicator.)