DETALLES DEL PRODUCTO
Superior Preference Fade-Defying Shine Permanent Hair Color es un tinte acondicionador y resistente al desvanecimiento único, diseñado para proporcionar una coloración y un brillo duraderos por hasta 9 semanas. Esta fórmula de aceite en gel sin goteo, inspirada en los salones de belleza, se adhiere perfectamente al cabello para una aplicación precisa. Shine Protect Conditioner, con filtro UV y vitamina E, ayuda a mantener la vitalidad del color desde el primer día y proporciona un cabello sedoso y resistente. Cada paquete contiene todo lo necesario para realizar una coloración de calidad profesional en casa, con crema reveladora, gel de coloración y Shine Protect Conditioner para ayudar a mantener el cabello sedoso y brillante tras el proceso de coloración. Disponible en más de 45 tonos luminosos, esta fórmula de coloración permanente está indicada para todo tipo de cabello, incluido el cabello con canas.
Características destacadas del producto:
- Color que no se desvanece: Ofrece un color vibrante y resistente al desvanecimiento por hasta 9 semanas. 9 de cada 10 mujeres coinciden en que nada dura más que Preference*.
- Brillo intenso: Fórmula con vitamina E para potenciar el brillo y la suavidad.
- Textura de aceite en gel: Permite una aplicación precisa para obtener una cobertura uniforme y resultados de calidad profesional en casa.
- Sistema completo de cuidado en casa: Incluye crema reveladora, gel de coloración permanente y Shine Protect Conditioner para un acabado profesional.
- Fragancia elevada: Una sutil fragancia floral para que disfrutes de una lujosa experiencia de coloración en casa.
* En un estudio sobre consumidores.
Este tinte permanente potenciador del brillo garantiza un acabado profesional con resultados vibrantes. Ideal para quienes deseen realizar una coloración permanente con calidad de salón en casa de forma sencilla y precisa. Esta fórmula resistente al desvanecimiento contiene un filtro UV y vitamina E para una mayor luminosidad y un color rico y radiante. Consigue un aspecto impecable con una cobertura de canas duradera, resultados de calidad profesional y un cabello sedoso.
Cómo ayuda:
- Color vibrante: Tonos creados por coloristas expertos para conseguir un color radiante y resistente al desvanecimiento, con un brillo duradero.
- Cobertura de canas: Cubre perfectamente las canas con un aspecto juvenil impecable.
- Mantenimiento del color: Ofrece resultados de calidad profesional que duran hasta 9 semanas.
QUIÉN USARLO
Superior Preference Fade-Defying Shine Permanent Hair Color es ideal para quienes deseen conseguir una coloración de calidad de salón en casa. Se ha diseñado especialmente para los amantes del color que buscan un tono vibrante, sin tonos metálicos indeseados, resistente al desvanecimiento y con un brillo duradero. Además, cubre perfectamente las canas y actúa en todo tipo de cabello.
CUÁNDO USARLO
Usa Superior Preference Fade-Defying Shine Permanent Hair Color cada 4-6 semanas para retocar las raíces y realzar tu coloración vibrante. El color durará hasta 9 semanas.
CÓMO ENCONTRAR TU TONO
Elegir el tono Superior Preference es muy fácil gracias a la guía de tonos del lateral del paquete, que muestra los resultados de la coloración según el color inicial del cabello. El resultado de color puede variar en función del tono y el estado inicial del cabello.
- Elegir entre dos tonos: Si dudas entre dos tonos de la gama Superior Preference, te recomendamos que elijas el más claro.
- Cómo elegir un tono para la cobertura de canas: Para una cobertura de canas lo más natural posible, elige el tono Superior Preference más similar al color natural de tu cabello o elige un tono más claro.
Si necesitas ayuda para elegir el tono idóneo para ti, utiliza nuestro buscador de coloración.
Puede que el envase varíe y el que se muestre no sea el visualizado en el sitio.
CÓMO USAR
Usar Superior Preference Fade-Defying Shine Permanent Hair Color es muy fácil y te permite conseguir una coloración vibrante de calidad profesional en casa. Sigue las siguientes instrucciones paso a paso, tanto si es la primera aplicación como si se trata de un retoque de raíces, según tus necesidades específicas. Consulta siempre la hoja de instrucciones del paquete para obtener indicaciones detalladas del tono elegido.
Cómo usar L’Oréal Paris Superior Preference en una primera aplicación
- Paso 1: Aplica el producto de forma integral.
Comienza con el cabello seco y sin lavar. Aplica la mezcla de coloración permanente preparada en las raíces y extiéndela hasta las puntas, asegurándote de que todos los mechones queden bien cubiertos. - Paso 2: Revelar.
Deja que la mezcla de color actúe en el cabello 25 minutos. - Paso 3: Enjuagar.
Enjuaga abundantemente con agua tibia hasta que el agua salga clara. - Paso 4: Acondicionar.
Aplica generosamente el producto Color & Shine Conditioner incluido hasta que el cabello quede completamente impregnado. Deja actuar 2-3 minutos para fijar el color, hidratar el cabello y añadir brillo. Enjuaga abundantemente con agua tibia.
Paso 1: Retocar la zona de las raíces.
Con la punta del aplicador, haz particiones de unos 6 mm en el cabello seco y sin lavar. Aplica la mezcla de coloración permanente en la zona de nuevo crecimiento de las raíces, asegurándote de que el nuevo cabello quede bien cubierto. Deja actuar el color en la zona de las raíces durante 20 minutos.
- Consejo profesional: En el caso de canas resistentes, deja actuar la mezcla en las raíces 5 minutos más.
Aplica el resto de la mezcla de coloración en los largos y las puntas para refrescar el cabello previamente coloreado. Deja actuar 5 minutos. El tiempo total de aplicación es de 25 minutos.
Paso 3: Enjuagar.
Enjuaga abundantemente el cabello con agua tibia hasta que el agua salga completamente clara.
Paso 4: Acondicionar.
Aplica generosamente el producto Color & Shine Conditioner incluido, asegurándote de que quede bien repartido. Deja actuar 2-3 minutos para hidratar el cabello y potenciar su vitalidad. Enjuaga abundantemente con agua tibia.
Consejo profesional: ¿Quieres prolongar la duración de la coloración y proteger el brillo? Usa el nuevo producto Superior Preference Ultra Care Conditioner una vez a la semana para mantener el color brillante y el cabello suave y profundamente nutrido entre sesiones de coloración.
INGREDIENTES
Vitamina E + filtro UV
Qué hace: La vitamina E ayuda a nutrir y fortalecer el cabello, proporcionando una hidratación duradera y realzando la intensidad del color. El filtro UV protege el cabello de los daños causados por los factores externos, garantizando un brillo duradero y la protección del color.
Por qué es importante: La coloración puede provocar daños, pero esta fórmula ayuda a mantener el cabello sano, brillante y vibrante, a la vez que protege la coloración por hasta 9 semanas.
Otros ingredientes:
AQUA / WATER / EAU • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • p-PHENYLENEDIAMINE • HYDROXYBENZOMORPHOLINE • TETRASODIUM GLUTAMATE DIACETATE • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • 6-HYDROXYINDOLE • m-AMINOPHENOL • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • 2-AMINO-3-HYDROXYPYRIDINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • CITRIC ACID
RESULTADOS DEL ESTUDIO DE CONSUMIDORES
9 de cada 10 mujeres coinciden en que nada dura más que Preference.
PREGUNTAS FRECUENTES
¿Qué es el tinte permanente?
Los tintes permanentes se han diseñado para aportar un color duradero que no se desvanece con el lavado. La fórmula resistente al desvanecimiento de Superior Preference ofrece un color vibrante y brillante que dura hasta 9 semanas, y deja el cabello con un aspecto radiante y saludable.
¿Qué significa que el color resiste al desvanecimiento en una fórmula de coloración permanente?
El color resistente al desvanecimiento se consigue gracias a fórmulas avanzadas como Superior Preference, que fija el color y evita que se desvanezca con el tiempo o los lavados. La fórmula de gel con aceites permite una aplicación uniforme y un color vibrante que resiste al desvanecimiento.
¿La coloración permanente Superior Preference cubre totalmente las canas?
Sí, Superior Preference Fade-Defying Shine Permanent Hair Color cubre perfectamente las canas de la raíz a las puntas con un color vibrante que no se desvanece y dura semanas. Si lo que más te preocupa son las canas rebeldes, te recomendamos usar Excellence Crème Permanent Hair Color para una cobertura del 100 % de las canas resistentes.
¿Cuánto tiempo dura una coloración permanente sin abrir?
El paquete de coloración sin abrir suele durar hasta 3 años si se guarda correctamente. Para un resultado óptimo, comprueba la fecha de caducidad del producto antes de usarlo.
¿Cómo prolongar la duración de la coloración en casa en el cabello con canas?
Para prolongar la duración de la coloración, usa shampoos y acondicionadores sin sulfatos, como el kit EverPure Glossing. Además, aplica un tratamiento de acondicionamiento profundo una vez a la semana con Superior Preference Ultra Care Conditioner, y evita lavarte el cabello en exceso.
Reseñas
Reseña favorable más útil
5 de 5 estrellas.
hace 9 años
I usually use "professional" color from Sally's but tried 7-1/2A when I was away on vacation and wanted to apply lowlights to my platinum hair. I was VERY pleased! The scent is gentle compared to my old brand & even though I shampooed after processing (hotel towels), the color was exactly like on the front of the box and has lasted beautifully for three weeks now without fading. Best of all the ash is solid - no brassiness whatsoever (unlike what I was using before). Great hair color!!
338 personas han encontrado útil esta información
Mostrar reseñas:
Reseña crítica más útil
1 de 5 estrellas.
Not what I expected at all.
hace 9 años
I got this cause it said no brassy tones. I had brown hair subtle natural low lights.. now I have strawberry blonde hair... not what I was looking for at all.
137 personas han encontrado útil esta información
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Sacramento
Reseña1
Votos0
EdadDe 35 a 44
3 de 5 estrellas.
Light ash brown.
hace un día
I was not satisfied with this hair dye. The shade did not match, and it did not completely cover my gray hair.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 6A Light Ash Brown
¿Le ha resultado útil?
Respuesta de Loreal:
hace una hora
LeCare
Hi. Thank you for reaching out to L'Oreal regarding the Preference Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #46749246. Please have the product with you when you call. Looking forward to hearing from you!
Reseña1
Votos0
5 de 5 estrellas.
Perfect color for me.
hace 15 días
I finally found my perfect hair color with 9G Light Golden Blonde. It covers the grey totally and looks more natural than any other L’OREAL hair color I’ve tried over the last 15 years! Now I’ve been told it’s
being discontinued and I’m upset enough about it to write. Will there be something comparable to replace it?
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 9G Light Golden Blonde
¿Le ha resultado útil?
Reseña1
Votos0
EdadDe 35 a 44
1 de 5 estrellas.
5A medium ash brown
hace un mes
I always use the 5A medium ash brown hair dye in the past and it always turn into a nice ash medium brown. I recently bought the hair dye and my hair turned out ok, but it got the some red and copper undertones. I dont like the red/copper undertone color on my hair. Wished it was more ashy.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 5A Medium Ash Brown
¿Le ha resultado útil?
Respuesta de Loreal:
hace 27 días
LeCare
Hi Pearl! We apologize you were not satisfied with the results you achieved with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
Hertford, NC
Reseña1
Votos0
EdadDe 35 a 44
5 de 5 estrellas.
10Nb Ultra Natural Blonde Is Absolutely The Best.
hace un mes
I need every six boxes of 10Nb Ultra Natural Blonde hair color immediately for my global long hair within my entire whole life.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 10NB Ultra Natural Blonde
¿Le ha resultado útil?
Reseña1
Votos0
1 de 5 estrellas.
NOT new and Improved
hace un mes
I have been using Preference for years, and I finally will choose another brand. It is supposed to last 9 weeks according to Loreal, but the color washes out in two weeks. With each shampoo, (twice a week) the color comes off on the towel, and gone in two weeks. The hair has no body because the color does not penetrate. New and improved? I don't think so. Unacceptable. I am very disappointed.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace un mes
LeCare
Hi ELGato! Thank you for sharing how you feel about Superior Preference. We apologize for the inconvenience this change has caused. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
Carlsbad, CA
Reseña1
Voto1
EdadDe 55 a 64
3 de 5 estrellas.
Not interchangeable with other Loreal color dyes
hace un mes
I am a long time user of Loreal Excellence. I needed to color my hair and when I went to CVS to get my color, they were out of the Excellence Dark Brown shade. In the past I had used the Preference dye so I figured I will get that. I paid more and bought two boxes of Preference (CVS Deal - buy 2 get something off). I came home used it and I was very disappointed that it wasn't the same shade as Excellence. You would think that the same company would have matching color shades and it could be interchangeable. I was very disappointed. I will now have to get Excellence and color over it in few days.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace 16 días
LeCare
Hi VTS2026! Thank you for sharing how you feel about Superior Preference, 4-Dark Brown. Preference haircolor gives a sheer coverage, so it will look lighter than Excellence, which gives a more opaque or dense coverage. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
WV
Reseña1
Votos0
EdadDe 55 a 64
4 de 5 estrellas.
Love it!
hace 2 meses
I've been using L'Oreal hair color for over 40 years. I started with golden blond colors in my 20's and 30's. I had light brown hair so the light colors worked well. In my later years I switched to level 6 reds and I love it. I'm 62 now and tried growing out the gray but I'm back to wanting the red again! My only issue is my hair soaks the color up so I need 2 boxes on hand if my hair is shoulder length.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 6R Light Auburn
¿Le ha resultado útil?
VeronicaG
Reseñas4
Votos0
5 de 5 estrellas.
Makes hair feel fresh and shiny.
hace 3 meses
I love this shade of black hair dye. It’s not too dark nor on the brown undertones side. It makes my hair look healthy and shiny after dye and lasts a long time. The instructions and all equipment to dye hair are provided in box for a beautiful touch up.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 3 Soft Black
1 – 8 de 4859 Reseñas
Reseñas
Reseña favorable más útil
5 de 5 estrellas.
hace 9 años
I usually use "professional" color from Sally's but tried 7-1/2A when I was away on vacation and wanted to apply lowlights to my platinum hair. I was VERY pleased! The scent is gentle compared to my old brand & even though I shampooed after processing (hotel towels), the color was exactly like on the front of the box and has lasted beautifully for three weeks now without fading. Best of all the ash is solid - no brassiness whatsoever (unlike what I was using before). Great hair color!!
338 personas han encontrado útil esta información
Mostrar reseñas:
Reseña crítica más útil
1 de 5 estrellas.
Not what I expected at all.
hace 9 años
I got this cause it said no brassy tones. I had brown hair subtle natural low lights.. now I have strawberry blonde hair... not what I was looking for at all.
137 personas han encontrado útil esta información
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9 a 38 de 4859 Reseñas.
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LynetteM
Reseña1
Votos0
5 de 5 estrellas.
Great alternative for salon
hace 3 meses
I have some grey hair coming in and this came right on time, it brought back the shininess and covered all the grey hair I had growing in. Quick and simple application, comes with everything needed.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 3 Soft Black
Lori C
Reseñas4
Votos0
5 de 5 estrellas.
Very moisturizing and non drying
hace 3 meses
My daughter allowed me to play hair stylist. This is a non drying hair color with no mess and wonderful conditioning. She has sensitive skin and it didn’t itch her scalp. Left her hair with great volume and texture.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 3C Cool Darkest Brown
Talicia W
Reseña1
Votos0
5 de 5 estrellas.
Easy and long lasting
hace 3 meses
I love L’Oreal hair color, I’ve been using it for years and will continue to use it for this premature grey hair that I have. The application is easy and it doesn’t damage my hair or alter the texture of my curls.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 1 Ultimate Black
Punta Gorda, FL
Reseña1
Voto1
EdadDe 55 a 64
1 de 5 estrellas.
Not Impressed
hace 3 meses
Used UL61 on medium brown hair with natural highlights and some grey. Did not cover the greys to the color shown, instead turned them purple. Do not use this product if you have grey. Does not advise that on the box.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color UL61 Hi Lift Ash Brown
¿Le ha resultado útil?
Respuesta de Loreal:
hace 3 meses
LeCare
Hi UL61! Thank you for trying Superior Preference, UL61- Hi Lift Ash Brown. This in not a gray coverage shade of haircolor. It is a lightener that takes dark hair and lightens it to a very light brown. On the front of the box it says "Design to lighten the darkest hair". Your feedback is appreciated and will be shared with others in our company.
Florida
Reseña1
Votos0
EdadDe 55 a 64
4 de 5 estrellas.
Discontinued?
hace 3 meses
Love 10NB. Now I can't find it anywhere. Is this color discontinued? If so what color replaces it?
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 10NB Ultra Natural Blonde
¿Le ha resultado útil?
Huntsville Texas
Reseñas3
Votos0
EdadDe 35 a 44
5 de 5 estrellas.
Radiant red light Aurburn
hace 3 meses
My on the go color ! It’s the best color ! L’Oréal preference light Aurburn !
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 6R Light Auburn
¿Le ha resultado útil?
Reseña1
Votos2
2 de 5 estrellas.
Old formula worked better for me
hace 4 meses
I have used LB01 Extra Light Ash Blonde for years and have loved the results. The new and improved formula did not lighten my hair (normally medium/dark blonde) hardly at all, left uneven color on the gray hairs, and had brassy results. So disappointed! I have been using a purple conditioner to try to mask the brassiness. For me, this is not an improvement.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color LB01 Extra Light Ash Blonde
¿Le ha resultado útil?
Respuesta de Loreal:
hace 3 meses
LeCare
Hi Jomama! Thank you for sharing how you feel about the new Superior Preference formula, Le Blondissimes, LB01-Extra Light Ash Blonde. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Arlington VA
Reseña1
Votos3
EdadDe 45 a 54
1 de 5 estrellas.
Horrible product in every sense
hace 4 meses
Total waste of time and money. Did not cover my grays. Dried out hair; I’m now left with a patchy stringy mess.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace 3 meses
LeCare
Hi MS77! We apologize for the inconvenience you have experienced after using Superior Preference, 5-Medium Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. For further assistance, please reach out to us at the 800 number on the box. Case #44948435
Cal
Reseñas2
Voto1
3 de 5 estrellas.
Great box color Bring back E.L.. Beige Blonde
hace 4 meses
I have been using Loreal 10NB for years. This time doing my roots I noticed my hair had more of an orange tint to it. I was wondering if I got a defective box..I'm usually satisfied with the hair color and never have an issue. I want a cooler shade. ash seems to give it an ugly grayish color so I tend to stick with the Neutrals. I used to LOVE Extra light Beige blonde, it was discontinued. Any chance of its return?
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 10NB Ultra Natural Blonde
¿Le ha resultado útil?
Respuesta de Loreal:
hace 3 meses
LeCare
Hi MissMissy! Thank you for sharing how you feel about LB03-Extra Light Beige Blonde. We do not have a comparable shade to suggest. If you have dark roots the ash shade is the tone that minimizes the brassiness. We recommend just a root touch up.
Fort Worth TX.
Reseña1
Votos2
EdadDe 18 a 24
4 de 5 estrellas.
First blonde color in my hair.
hace 4 meses
So I bought this product as a brunette girly, and the difference was not really noticeable. However! I’ve always been scared to try lighter colors because I was afraid of hair damage, and this product did amazing! No hair damage! Just treat the hair gently and it came out nice and soft! I wpuld recommend if you wanna do a touch up or a slightly brighter color if you have the same hair color as mine.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 8 Medium Blonde
¿Le ha resultado útil?
tiffybtiffy_3951
Reseña1
Votos0
5 de 5 estrellas.
Works
hace 4 meses
This is the color I got because I didn’t bleach my hair I guess. However I love it and it compliments my skin well. My hair still feels the same and I don’t see breakage after use.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 81 2A Champagne Blonde
pennyl40_3836
Reseña1
Votos0
5 de 5 estrellas.
If you want to color your hair and it look natural
hace 4 meses
The overall process and application was easy to follow. My scalp didn't feel dry or itch like some other products!
The end result looked very natural and blended very well!
I would recommend this product as the overall process and results were great
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 4 Dark Brown
Reseña1
Votos3
EdadDe 45 a 54
1 de 5 estrellas.
WHY THE HORRIFIC FORMULA CHANGE?
hace 5 meses
I have a few grays in my hair, but mainly concentrated at my temple area and a little along my hairline. I have been using Loreal Preference 5G on only these areas for years and it has blended perfectly with the rest of my natural color. My hairdresser even commented many times about
how perfect the color was for me. I have now used the new formula two times and to my horror it's a completely
different color and no longer a match to my natural color. There is now a definite and odd looking line of demarcation from where I just color the small gray areas. There is so much orange to this new color that it's ridiculous. I gave it a second chance and I had the exact same experience. I am begging you to revert back to your previous formula shade in this new line! When I read that
another user's experience with ash brown had also produced the orange tones, I have sadly decided it's time
to look for a different brand. Also, the smell of this new and "improved" line is frighteningly strong and harsh. I am
BEGGING you to revert back to the previous formula, otherwise I feel that you'll lose a lot more of your product users than just me.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace 4 meses
LeCare
Hi thunter! Thank you for reaching out to express your feelings about Superior Preference, 5G-Medium Golden Brown. We are sorry to hear that your color result is warmer/orange tones that expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. We would like to recommend using Excellence Creme, 5-Medium Brown for complete gray coverage.
herbiesreviews_6226
Reseñas2
Votos0
3 de 5 estrellas.
Okay
hace 5 meses
I found that the color was vibrant and rich but it did not last long for me and noticed it would rinse out heavily over time. The smell during application was also a bit strong and I found that the formula is very runny. This made the process a bit difficult. I would choose a different hair dye.
Publicada originalmente en influenster.com
Respuesta de Loreal:
hace 5 meses
LeCare
Hi herbiesreviews_6226! Thank you for trying Superior Preference, 2-Natural Black. We appreciate you sharing that the color result was vibrant, but faded quickly for you, also about the texture and odor! Your feedback is appreciated and will be shared with others in our company.
nora9851_5073
Reseña1
Votos0
5 de 5 estrellas.
Great coverage
hace 5 meses
L'Oreal permanent hair color was easy to use it was mess free the only thing I did do was protect the counter. I used two kits for my medium size hair and let it process for 25 minutes rinsing was just as easy with Luke water and used their conditioner for step 3 results were beautiful full coverage and even tone and no damage to hair.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 4SM Dark Soft Mahogany Brown
MD
Reseña1
Votos3
EdadDe 45 a 54
1 de 5 estrellas.
New formula is terrible
hace 5 meses
I've used this dye monthly for many years. I stocked up my supply and recently realized they've changed the formula. The old formula made my hair heavenly soft, but after using the new formula, my hair is dry and unruly. I can barely comb through it and I have to use so much conditioner and leave in detangler that my hair requires more frequent washing, which fades the color faster. I'm researching other hair color brands now because I can't continue to use this L'Oreal product. It's a shame, as the old formula was fantastic and the color was amazing for me.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 4SM Dark Soft Mahogany Brown
¿Le ha resultado útil?
Respuesta de Loreal:
hace 5 meses
consumer care center
Hi Vespertilo, We are sorry to hear about the experience you had with Feria Hair Color. We would like to speak with you about your experience, please give us a call @ L'Oreal 800-631-7358 M-F 9:00am-5:30pm ET for assistance and provide case #44359105. Please have the product with you when you call, we look forward to speaking with you.
Boston/MA
Reseña1
Votos6
EdadDe 45 a 54
1 de 5 estrellas.
Formula change, ruined this color.
hace 5 meses
have used this shade for years and the NEW formula is awful. My hair turned brassy and reddish/orange instead of ash brown. It looks nothing like the box or the old version. I wasted my money and now I have to fix my hair. Please bring back the old formula , this one does NOT deliver an ash tone.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 5A Medium Ash Brown
¿Le ha resultado útil?
Respuesta de Loreal:
hace 5 meses
LeCare
Hi Lilly! We are sorry to hear that you are achieving brassy tones with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Your feedback is appreciated and will be shared with others in our company.
schmamy324_2305
Reseñas2
Votos0
3 de 5 estrellas.
Nice floral smell, but coverage left a lot to be d
hace 5 meses
The best thing about this product was that it didn’t have the harsh ammonia smell like other dyes. However, the grey coverage was not great and the color faded after a week. I wouldn’t buy this again.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
Respuesta de Loreal:
hace 5 meses
LeCare
Hi schmamy324_2305. Thank you for reaching out to L'Oreal and sharing your comments on the Preference Hair Color. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. Since your color faded so quickly it is safe to re-color 48 hours after your last application if your hair feels healthy. We recommend trying our Excellence Creme #5 instead. We hope you continue using our products!
elizabeth1982_7752
Reseña1
Votos0
4 de 5 estrellas.
Aaaaaamazing
hace 5 meses
I picked the wrong shade, therefore did not personally use this product, but I did give assistance using it on a friend. The mixing phase was very simple, it created the perfect creamy texture. It was very easy to apply, there was no runny mix, it enveloped every strand perfectly. It was way easier to rinse out than a lot of hair dyes I've used, didn't take forever. When all was said and done the color looked amazing on my friend. Over time there was very little fading, the color lasted longer than I expected. After using this on my friend, I had to go get my own box of the shade that works best for me. I 100% recommend.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 81 2A Champagne Blonde
captivated406_5735
Reseña1
Votos0
3 de 5 estrellas.
Easy to use
hace 6 meses
Easy to apply! Great at covering roots. The product had a low odor and the ending color had a good shine. The products color faded somewhat quickly however.
Publicada originalmente en influenster.com
Respuesta de Loreal:
hace 6 meses
LeCare
Hi captivated406_5735! Thank you for taking the opportunity to try Superior Pfererence, 2-Natural Black. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
Reseña1
Votos2
1 de 5 estrellas.
Awful, left my hair dry, brittle and green
hace 6 meses
I used 8c. It turned my blonde and silver hair green. Attempted to use the text help feature. That was useless. You have to send them a pic of the box, of your receipt, your home address and before and after pics of hair. After I sent everything they said they couldn't open my pics for some reason. Huge waste of time.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace 5 meses
LeCare
Hi Mmpavfc! Thank you for reaching out. We are so sorry to hear that you did not achieve the expected results with the Fade Defying Shine Permanent Hair Color. We would love to help. There could be many reasons why your color results are different from what you had hoped for. Please call us at 833-856-7325 M-F 9:00 am – 5:30 pm ET and give the reference number 43835826 so that we can further assist you. We look forward to speaking with you!
Reseña1
Votos5
EdadDe 25 a 34
1 de 5 estrellas.
LOREAL SHAME!!!!
hace 6 meses
Shame that loreal changed formula and cheating loyal customers. Hair color which has been working for years but no longer works. Stop cheating and read all the customer feedback in the recent months.SHAME!!!
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace 5 meses
LeCare
Hi Kathy! Thank you for reaching out about the Superior Preference Fade Defying Shine Permanent Hair Color. As consumers ourselves, we understand how frustrating it can be when you have high hopes for a product and result in being disappointed. We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We invite you to give us a call for a personal recommendation based on your individual hair needs. Feel free to give us a call at 800-322-2036, M-F 9:00am – 7:00pm ET. We apologize for any inconvenience this may have caused.
Reseña1
Voto1
EdadDe 55 a 64
3 de 5 estrellas.
Color didn't last
hace 6 meses
I love the color but it within three days, the gray showed through. It's now been three weeks and I need to color my hair again. I usually use Excellence Creme my color was sold out so I decided to try Preference. I'm going to stick with Excellence Creme. It usually lasts six weeks.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color
¿Le ha resultado útil?
Respuesta de Loreal:
hace 5 meses
LeCare
Hi Marianne! Thank you for contacting L'OREAL PARIS. We are sorry you did not receive the color results you were expecting from the Superior Preference. While Preference can cover gray, our recommended hair color for coverage on resistant, hard-to-cover gray hair is our Excellence Creme. We suggest that you try Excellence to get a better longevity of your color result!
sophiek58_1254
Reseñas3
Votos0
3 de 5 estrellas.
Average
hace 6 meses
I received the L’Oreal Paris Preference Permanent hair color. The results were great when I first colored it but soon after the color faded fast from the sun and my hair had a lot of red and orange hues which I did not care for. The color did not hold for long. The process was easy and straight forward but hoping for better results.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 4 Dark Brown
Respuesta de Loreal:
hace 5 meses
LeCare
Hi sophiek58_1254! Thank you for taking the opportunity to try Superior Preference, 4-Dark Brown. We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
Los Angeles, CA
Reseña1
Voto1
Edad65 o más
5 de 5 estrellas.
Perfect for me
hace 6 meses
Love this color. Easy to apply. I get a lot of compliments on this color.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 4M Dark Mahogany Brown
¿Le ha resultado útil?
chelseym50_9650
Reseñas3
Votos0
5 de 5 estrellas.
Great product
hace 6 meses
Great product that left my hair feeling Suprisingly conditioned after a color. This left my hair feeling soft and didn’t seem to act like a box dye. I would absolutely use this again.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 91 2A Lightest Ash Blonde
arelyp22_2902
Reseña1
Votos0
5 de 5 estrellas.
I want to try it again!
hace 6 meses
Wow! I was not expecting these results! My hair is so shiny! My husband helped me apply it but I think I could have done on my own. There was absolutely no mess, it was so easy and the payoff is incredible! I love it! The texture is not runny and it didn’t feel runny. It was a thicker formula but easy to work with.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 4 Dark Brown
Reseña1
Votos0
EdadDe 35 a 44
5 de 5 estrellas.
Please don’t get rid of it! Or change it!
hace 6 meses
Bring this shade back! Quit discontinuing shades!!
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 51 2AM Medium Copper Brown
¿Le ha resultado útil?
msminx_2086
Reseñas3
Votos0
5 de 5 estrellas.
Nice soft color
hace 6 meses
I liked the non-chemical smell of this product. The application was easy and color was true to the photos. I intentionally applied this over some blonde highlights as I wanted the highlight parts to fade over time to bring dimension into the look. The color holds well for a box dye. The conditioner definitely made it feel soft and not overly dyed.
Publicada originalmente en influenster.com
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color 6 Light Brown
Reseña1
Votos2
1 de 5 estrellas.
Did not color my hair- at all
hace 6 meses
I purchased this based on some online research- did an all over color and when it was all done? It didnt do anything! I wonder if the product was somehow defective- this didnt even color the grey hair at my roots and temples. Still VERY grey. I even left the product on a few minutes longer- but nothing.
Publicada originalmente en Superior Preference Fade Defying Shine Permanent Hair Color UL63 Hi Lift Gold Brown
¿Le ha resultado útil?
Respuesta de Loreal:
hace 6 meses
LeCare
Hi Stillgrey! Thank you for sharing your experience after using Superior Preference, UL-63 Hi-Lift Gold Brown. You did not achieve gray coverage because it is not promoted for coloring or covering gray! There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. UL63-Hi-Lift Gold Brown, is exclusively for hair that is medium brown to black, which it lightens to the gold brown color, pictured on the front of the box. We do not promote gray coverage on this box! We recommend using Excellence Creme, 6G-Light Golden Brown to cover gray!
9 – 38 de 4859 Reseñas
