L’ORÉAL PARIS ANNOUNCES KRISTEN BELL AS ITS NEW GLOBAL AMBASSADOR
A true force of nature, Kristen Bell joins L’Oréal Paris to bring a fresh, modern expression to our iconic tagline. Blending unapologetic self-assurance with a genuine warmth, Kristen is taking the mic to introduce herself on her own terms—championing the idea that true confidence lies in embracing our whole, beautifully complex selves.
Watch the debut campaign film as Kristen effortlessly switches between chic, elevated vignettes and the unpolished, honest moments of her daily routine, irreverently taking over her own introduction.
MEET KRISTEN BELL
Kristen Bell is an Emmy award-nominated actress and producer celebrated for her versatile talents across television, film, and theater. Widely recognized for her critically acclaimed roles in The Good Place, Veronica Mars, Nobody Wants This and more, Kristen has established herself as one of Hollywood's most beloved and relatable figures.
Yet, her impact reaches far beyond her outstanding achievements in entertainment. As a mother, entrepreneur, and passionate advocate for mental health awareness, environmental sustainability, and children's well-being, she has co-founded several purpose-driven brands. Kristen's commitment to making ethical, high-quality products accessible to everyday families, combined with her authentic humor, makes her a powerful champion for self-worth on the global stage.
“You’re Worth It’ isn’t something L’Oréal Paris gave women—the worth was always ours. What they gave us was permission to say it out loud. That’s the part that gets me. It isn’t about being made to feel valuable. It’s about a brand that handed women the mic before anyone else though to.”
-Kristen Bell
Kristen Bell joins an inspiring roster of global ambassadors, standing together to champion diverse beauty, empowerment, and boundless self-worth, including Simone Ashley, Alia Bhatt, Jane Fonda, Elle Fanning, Kendall Jenner, Eva Longoria and more.
“Kristen is a true force—she blends an unapologetic self-assurance with a genuine, down-to-earth warmth that immediately commands respect and connection,” says Laura Branik, President of L’Oréal Paris USA. “Welcoming her to L’Oréal Paris is a defining moment. This partnership isn't just about showcasing incredible, trusted products; it’s about amplifying a powerful voice that inspires every woman to own her narrative and confidently define her own worth.”
