What’s the chance that you’ve been complaining about lashes that look too thick? We’re guessing it’s pretty unlikely, which quickly makes it clear why you should be making room in your makeup bag for a lash serum. Of course, not just any serum—we want to introduce you to the L’Oréal Paris Lash Serum Solution Eyelash Serum with Lash Caring Complex. Keep reading, because we’re revealing all the reasons why our lash serum is an absolute must for makeup junkies and minimalist beauties alike. And to prove our point, we’re sharing what real women* have to say about the serum. Let’s get to it!
![Loreal Paris BMAG How To This Is Why Our Lash Serum Is A Must Step1](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=260&rev=26c024096b314ad0828ffead5a153527&hash=2223CFBB25F686C51364ED75B2F5421C0E07EF45 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=320&rev=26c024096b314ad0828ffead5a153527&hash=FFEC24658B775AD37DBBE715DCA756F321560D2D 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=660&rev=26c024096b314ad0828ffead5a153527&hash=F0047E57764A6E556AE3A1EFDBE430FDD565639A 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=700&rev=26c024096b314ad0828ffead5a153527&hash=F520E4590B966A322161ED8B14D8275298D7DA96 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=810&rev=26c024096b314ad0828ffead5a153527&hash=96D22EA25963F238A5083D20ADA631C0A86D136C 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=910&rev=26c024096b314ad0828ffead5a153527&hash=0B873920DBDB138CD7271F304692E9A3A55E2B3D 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step1.jpg?w=1170&rev=26c024096b314ad0828ffead5a153527&hash=4963BCDE821147D9A9BBFE7F06A686A6FB411E2F 1170w)
Reason #1: The results. First things first, we have to talk about what our lash serum does. That’s what you’re here for, right? Formulated with a lash-caring complex, the serum conditions and cares for lashes and leaves them looking denser and thicker due to a decrease in lash loss during makeup removal. The formula is also ophthalmologist tested and suitable for contact lens wearers and sensitive eyes!
![Loreal Paris BMAG How To This Is Why Our Lash Serum Is A Must Step2x](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=260&rev=788493e26f4c4c5080b162742e626e9f&hash=35AD4FD306A543FCC6CFF78C7F1C4A8E23F1EF8C 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=320&rev=788493e26f4c4c5080b162742e626e9f&hash=9BB7140BA3D88E35D013A6625BC6DF1AD169BD9C 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=660&rev=788493e26f4c4c5080b162742e626e9f&hash=2BF3D246196E1874D2B3371F857094CA77963F4E 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=700&rev=788493e26f4c4c5080b162742e626e9f&hash=1CA0ACA7CF1231416FC0AC38A87873A6320B30C5 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=810&rev=788493e26f4c4c5080b162742e626e9f&hash=B8C845C3A5E09B3AEF10B3509D26C3DED0AC81EB 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=910&rev=788493e26f4c4c5080b162742e626e9f&hash=911D28D225A8C1B5280AEDFCE9A14484CD94A6D7 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step2x.jpg?w=1170&rev=788493e26f4c4c5080b162742e626e9f&hash=BDDBEF91E18DD30BADA0228B0D990415BAB53525 1170w)
If you’re skeptical whether you’ll really see results, you don’t have to take our word for it. After putting the serum to the test, one woman shared, “I am very happy with my lashes after using this product. I feel that they are softer, I feel that they are more dense. They look thicker.” The woman, Marie, also encountered what seven out of ten women experience—less lash loss during makeup removal—saying, "One thing I noticed while using this product was that I definitely had less eyelash loss.” Basically, what doesn’t this serum do? Using the lash serum has even changed up Marie’s makeup game. As she said, “Sometimes I don’t even wear mascara afterwards because [my lashes] just look really nice.”
![Loreal Paris BMAG How To This Is Why Our Lash Serum is a Must Step3](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=260&rev=18ad8ac91aae4746b22b118fc47dd042&hash=D05CCE80281EDBF612B1A1E88DE9213E8053F9E7 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=320&rev=18ad8ac91aae4746b22b118fc47dd042&hash=4D78E7C68D8C3C9AAAD9D72B505048F6E37EBFD2 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=660&rev=18ad8ac91aae4746b22b118fc47dd042&hash=1EBCF35F73BD430B3D3FA084084EC2E131302602 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=700&rev=18ad8ac91aae4746b22b118fc47dd042&hash=AA7DC59247C33D59A2C393C17171EE7F97C117A9 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=810&rev=18ad8ac91aae4746b22b118fc47dd042&hash=27C447A009EF50503D223277292A19CA8CE6C029 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=910&rev=18ad8ac91aae4746b22b118fc47dd042&hash=53B85D3569F37B32353EB916D7F36FD82226AE05 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step3.jpg?w=1170&rev=18ad8ac91aae4746b22b118fc47dd042&hash=FBB9AF35F69C58E74D05429269306F0988C681B0 1170w)
Reason #2: It’s easy! When it comes to adding another step to your beauty routine, it’s always better if it’s an easy one—and our lash serum delivers. Here’s what to do: Start with a clean, dry eye area and get the applicator ready by twisting the cap until the product is visible. Apply the formula onto lashes and along the upper lash line, then allow the serum to dry for 60 seconds before applying mascara (of course, you can rock bare lashes, too!). Follow these steps twice a day for four weeks!
![Loreal Paris BMAG How To This Is Why Our Lash Serum is a Must Step4](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=260&rev=de627002317d4ae29a44461610f78dc7&hash=E809645AB03B7605C1E19613C59A033F3D1E3893 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=320&rev=de627002317d4ae29a44461610f78dc7&hash=7D2F5CF1C6B2C7D8CC835F470F8F72E5BCF075FC 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=660&rev=de627002317d4ae29a44461610f78dc7&hash=C41F38DB5977AF00A2F0B591C4708380CCB79CC7 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=700&rev=de627002317d4ae29a44461610f78dc7&hash=F6B2469CEB82F6FD90493E4555F628A944C7566B 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=810&rev=de627002317d4ae29a44461610f78dc7&hash=522D8E3EEBA2BDEBF0ADADE08D3CC2455C9E2F44 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=910&rev=de627002317d4ae29a44461610f78dc7&hash=084831347A3A2F9E67A859C24676011243E1397A 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step4.jpg?w=1170&rev=de627002317d4ae29a44461610f78dc7&hash=4F67B48722BB9B4CF5ADB6DEECBF115952EA20C5 1170w)
Still not sure if you can master using a lash serum and handle making it part of your everyday routine? Let Dina’s experience quell any worries you may have: “The serum was very easy to integrate into my morning and evening routine. I put it in my makeup bag along with my other essentials and I applied it morning and night.” Another way to store your lash serum and remind yourself to make it a habit? Try stowing the tube in your toothbrush holder—that way you’ll be reminded to use it twice a day when you brush your teeth!
![Loreal Paris BMAG How To This Is Why Our Lash Serum Is A Must Step5x](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=260&rev=ae990e292a244ff3a775f790805e253a&hash=97D2DDDD381736B1EF6C1E2CB869C8A6BD18EB68 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=320&rev=ae990e292a244ff3a775f790805e253a&hash=357B43214F4DAE35C455D0093D8EC9C400F33FF6 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=660&rev=ae990e292a244ff3a775f790805e253a&hash=628623931E4F1C7F2CBB30B73E0243BBF68E991F 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=700&rev=ae990e292a244ff3a775f790805e253a&hash=52F347F50EB77F9BAFCE025C5C5F8D3C29714B56 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=810&rev=ae990e292a244ff3a775f790805e253a&hash=2C383929F966CDD5FE31FE678AF87CD21BAF0520 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=910&rev=ae990e292a244ff3a775f790805e253a&hash=25FAABFAC84B54812A0EF93A29AB54A86B8C22D0 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step5x.jpg?w=1170&rev=ae990e292a244ff3a775f790805e253a&hash=1B87D80276E2C9DEA90EE1FC4806C21AD9F42ED8 1170w)
Reason #3: It becomes a staple. We’re always on the hunt for our next holy grail product—you know, something that’s really tried and true and trustworthy. And that’s exactly what our lash serum has already become. Over 10,000 women received a complimentary serum, used it two times per day for four weeks (consistency pays off!), and loved it! (*Out of 13,500 women who were polled after using a complementary Lash Serum Solution 2x per day for 4 weeks.)
![Loreal Paris BMAG How To This Is Why Our Lash Serum is a Must Step6](/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=260&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=71DECB69E1302322201AF03C01A139DC5F2AD8F6 260w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=320&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=93F90F5D14ED0377B876817FCF12F989861307ED 320w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=660&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=2900901087D53CE2DC917D275AA055E3DF10A071 660w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=700&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=15B6A7F1803CF7DF0895FB36C5CEA38C4B6602B5 700w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=810&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=C281D7F712FA6D308CCAA671C2A3C761C0ABAEF8 810w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=910&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=853F68C00A8B70E9D00BD0C161CA143D48C2F764 910w,/-/media/project/loreal/brand-sites/oap/americas/us/beauty-magazine/how-to/how-to-apply-lash-serum/loreal-paris-bmag-how-to-this-is-why-our-lash-serum-is-a-must-step6.jpg?w=1170&rev=3b0cc3911f3044cb84d944607ca1c5d8&hash=54C6943261E644D85CE28B98E777FB86B7E18DBE 1170w)
What’s the true mark of a must-have beauty product? Being desert island-worthy, of course! If you were stranded on an island, what would you want to have with you? Monique (wisely) picked the L’Oréal Paris Lash Solution, saying, “If I could take one beauty product on an island, it would be my lash serum.” That’s how life-changing it is! And speaking of products that are worthy of need-it-on-an-island status, here are 4 Holy Grail Skin Care Products You Need.