This Purple Mascara Is a Must For Your Eye Makeup Routine

Classic black and brown mascara shades will always have a special place in our hearts, but the beauty world has welcomed colorful shades into the fold. Purple mascara, in particular, has been getting tons of attention as Tik Tokers and YouTubers alike have started donning violet lashes. This shade works to give your eyes a brighter appearance and offers a pop of color, making it a no-brainer for including in your eye makeup look. If you’re ready to elevate your makeup game, we’re here to show you the way. Ahead, we’re sharing six ways to include purple mascara in your routine, plus our favorite offering from L’Oréal Paris.

OUR FAVORITE PURPLE MASCARA

You’re probably ready to create some magic with purple mascara, but you need to learn all about our best purple mascara before you start. Without further ado, allow us to introduce you to the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Violet. This mascara has the same cult-classic Voluminous formula that separates and builds every lash with intense volume and thickness for a bold look. We also appreciate that it resists clumping, flaking, and keeps your lashes soft to create an MUA-approved look. The big difference is, now it has a stunning violet hue.

6 WAYS TO INCORPORATE PURPLE MASCARA INTO YOUR EYE MAKEUP

It’s time to level up your eye makeup routine with our best purple mascara. Here are six looks that will leave you with blown out lashes that are sure to blow everyone away.

1. COLOR-BLOCK LASHES

No rule says that you have to keep your eyelashes one solid color. If you’re not quite ready to give your black mascara a rest, you don’t have to. The color-block mascara trend gives you free rein to incorporate two colors into one look. In this case, you’ll be combining black and purple mascaras to spice up your fringe. All you have to do is layer the middle section of your lashes with the royal shade and apply black mascara, like the L’Oréal Paris Voluminous Original Washable Bold Eye Mascara in Blackest Black to the inner and outer areas of your eyelashes.

2. TWO-TONE LASHES

Two-toned lashes are another cool way to wear more than one mascara shade. This look is similar to color-block mascara, with the only difference being that you’ll wear the purple hue on your top lashes with a second shade on the bottom. This look is a fantastic way to play with color and make your fringe the center of attention. You should also note that it’s super-easy to create. Start by applying your purple mascara to your top lashes, then sweep the second shade onto your bottom eyelashes. Now you have a two-toned mascara look to show off.

3. PAIR IT WITH MATCHING EYELINER

While purple mascara makes quite the statement when worn alone, you can also take your look to the next level by matching your eyeliner to your mascara. Line your lids with the L’Oréal Paris Le Liner Signature Easy-Glide Mechanical Eyeliner, Waterproof in Violet Wool. If you’re feeling a little flirty, flick the ends of your liner to create a winged effect. Follow up by coating your lashes with purple mascara.

4. INVERSE TWO-TONE EYELASHES

Another stylish way to not give up your traditional black mascara is to try the bold bottom lashes trend (AKA inverse two-tone lashes). This look is all about flaunting color on your bottom lashes so your eyes stand out. Layer your upper fringe with black mascara and coat your bottom lashes with the purple shade.

5. OPT FOR ALL OVER COLOR

If you love the idea of rocking a solo mascara shade, all-over color will tickle your fancy. This look helps you to fully put the purple mascara trend to the test. Simply coat your top and bottom lashes with a few coats of mascara. As a result, you’ll have a bold and bright look that will turn heads.

6. CREATE CONTRAST WITH EYE SHADOW

When it comes to wearing purple mascara, it’s all about making a statement. Instead of flaunting your colorful mascara all on its own, add some pizzazz to your eye makeup look with the help of eyeshadow. With the right shade of shadow, such as pink, blue and green hues, you can add contrast and dimension to your look. Kick things off by applying a bit of eye primer to your lids. This will create an even base and allow your eyeshadow to wear evenly. If you’re all out, a dab of foundation or concealer will do the trick.

Grab a shimmery shadow, like the L’Oréal Paris Infallible 24Hr Eye Shadow in Always Pearly Pink, and apply the color all over your lids. Then, coat your lashes with purple mascara and you’ll totally embody the cool-girl aesthetic.

Next up: Now that you know how to include purple mascara into your eye makeup routine, it’s time to explore other cool makeup trends. Visit our article, Best Eye Makeup and Eye Shadow Trends For 2020, for inspiration.