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7 Groovy ‘70s Makeup Trends That Are Popular Today

We have disco fever for dramatic winged eyeliner and rosy cheeks.
septiembre 27, 2023

Los 70 fueron una época icónica del maquillaje, caracterizada por sombras de ojos brillantes, vistosos delineadores gráficos y abundantes pestañas. Como todo lo que es viejo puede volver a ser nuevo algún día y la historia se repite, no nos sorprende ver looks de maquillaje inspirados en los años 70 abriéndose paso en nuestras redes sociales.

De hecho, le damos la bienvenida —piel natural, detalles brillantes, mejillas sonrosadas y todo— porque el maquillaje de los 70 es tan práctico como encantador. Ya sea una nueva y divertida forma de renovar tu rutina diaria de maquillaje o que quieras disfrazarte de disco-beauty para Halloween, todas podemos rendir homenaje a la era disco con nuestras rutinas de maquillaje. A continuación, echa un vistazo a nuestras tendencias de maquillaje favoritas de los 70 que siguen siendo tan icónicas hoy como lo fueron hace muchas lunas.

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3. Sparkly Eyes

While it may not be for everyone, sparkly eyes and their enticing and incandescent twinkle embody ‘70s makeup to the core —  after all, it was unofficially known as the disco era. Our favorite way to recreate a sparkly eye is by using L’Oréal Paris Brilliant Eyes Shimmer Liquid Eye Shadow Makeup. Whether you want to wear a single swipe all over the lids or use it to make your smoky eye pop, it’s the perfect amount of glow for any occasion. 


4. Rosy, Flushed Cheeks

Healthy, radiant skin doesn’t end with your foundation. So naturally, it’s no surprise that rosy, flushed cheeks were a ‘70s makeup staple to pair with your glowing complexion. To achieve the perfect flush, grab a vivid blush, like the L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Blush in Confident Pink, and apply it to the apples of your cheeks. The soft matte finish offers a bright pop of color that perfectly highlights your cheeks without emphasizing texture. 

5. Dramatic Winged Eyeliner

While the cat eye makeup trend may have started in the ‘60s, women in the ‘70s embraced statement eyeliner and opted for bold and dramatic eye looks, too. For an easy-to-use liner, we recommend the L’Oréal Paris Infallible Grip Precision Felt Waterproof Eyeliner. The precise felt tip effortlessly glides onto your lids for a controlled application making it great for beginners. It even comes in shades like Blue, Green and Gray to give your go-to black eyeliner  much-needed rest.

6. Pastel Eyeshadow

If glittery eyeshadow feels excessive, colorful eyeshadow is another ‘70s makeup mainstay you can try. Pastel eyeshadow can be a great place to start because it provides an intentional pop of color but the muted tones make it feel more wearable, especially if you don’t wear colorful eye makeup often. You can totally wear pastel eyeshadow in the daytime with a few coats of mascara or amp it up with a bit of eyeliner for a nighttime look. For a pastel pop of color, we love L’Oréal Paris Colour Riche Monos Eyeshadow in Argentic and Mademoiselle Pink


7. Sheer Lips

When it came to lips, something simple was all you needed during this decade. After all, with so many bold eye makeup looks, sheer lips and glosses were the perfect way to balance out the face. Clear lip gloss, like the L’Oréal Paris Infallible Pro Gloss Plump in Mirror, will be your best friend if you want to get in on this makeup trend. If you prefer the slip of a lip balm and a sheer wash of color, try L’Oréal Paris Glow Paradise Balm-in-Lipstick with Pomegranate Extract.


Next: Punk Makeup Is Making a Major Comeback, Here Are 6 Looks to Try

Photo Credit: Sophie IG@/sophieguaman, Photo Design: Sarah Duvivier

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